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Advertising pays for our journalism, but it never decides what we report. This page explains how we keep the two apart and the rules for advertising with The News Desk.
Last updated: 26 October 2026
Editorial independence
Our journalists decide what we cover and how. Advertisers and sponsors do not see, approve or influence our reporting before publication, and buying an advert does not buy coverage, a softer story, or the removal of one. Advertising is sold and managed separately from the newsroom, by Brelix Resources Ltd.
How paid content is labelled
- Adverts appear in marked advertising spaces, labelled “Advertisement”.
- Press releases and sponsored articles are marked “Sponsored” wherever they appear, and the article itself says who paid for it and that it was not written by our newsroom.
- Public notices and announcements (such as change of name, loss of documents, obituaries and weddings) are published in their own sections and are paid for by the person or organisation named in them.
Paid content is not sent to our newsletter or posted to our social media accounts as if it were news.
What we accept
Every advert and paid submission is checked before it goes live. We do not accept content that is unlawful, misleading or deceptive; that promotes scams, unlicensed financial or investment schemes, or unverified medical cures; that is hateful, discriminatory, sexually explicit or violent; that infringes someone else’s rights; or that could be mistaken for our own journalism. Political adverts must clearly show who paid for them. We may ask for proof of claims, licences or identity, and we may refuse or remove any advert at our discretion.
Booking, payment and refunds
- Adverts and submissions can be booked online and are invoiced by Brelix Resources Ltd. Payment is due as shown on the invoice. Payments in naira are taken through Paystack and international payments through PayPal.
- Your advert goes live on the start date you chose, once it has been paid for and approved. Paid submissions are published after our editors review them, and we may edit them for length, style and the law.
- If we decline your advert or submission, we will tell you why and refund what you paid for it.
- To cancel or change a booking, contact us before the start date and we will agree a new date or a refund with you. Time an advert has already run cannot be refunded.
To advertise, see Advertise With Us or contact us.