Wednesday July 09, 2025
By TheNewsDESK |
The Akwa Ibom Governor, Pastor Umo Eno, has renewed his commitment to advancing the ARISE agenda of his administration.
While inaugurating the ARISE Brand and its insignias at the Brand Management and Marketing Office in Uyo, the Governor said the brand will promote the image, vision and ideals of his administration.
He noted that the branding will greatly help register in the minds of the people the developmental vision and focus of his administration, and also help attract needed support and collaboration.
“We are glad to open our ARISE Brand Management office today to help showcase and promote our ARISE Agenda to penetrate the public more in order to carry our people along on our vision and drive.”
The ARISE Brand, according to the Governor, will appear in various forms as ties, scarfs, tie clips, caps, bangles, and other items.
“There is something for everyone. So, your dressing, henceforth, would not be complete without being accompanied by the ARISE insignia, especially if you are a government official or our friend and supporter.
“This is not about political party, but about what our government portrays, promotes and believes in, which is the ARISE Agenda,” he added.
Pastor Eno directed the brand anchorman, the Senior Special Assistant on Brand Management, Mr. Ralph Edem, to endeavour to secure and also carry along the “Renewed Hope” insignia of the Federal Government, since it all aligns with the vision and trajectory of the State Government.
“We should also seek to get the Renewed Hope insignia and items too to put them together because we are all arising to the Renewed Hope agenda of the President Tinubu-led administration at the Federal level.”
The Governor assigned a vehicle to the Brand Management team, and directed that it should be properly branded as well, and used as a display platform to showcase the various ARISE Branded items to the public for their support and integration.
“All of these things are done to keep deepening our ARISE message in the society for our people’s appropriate understanding, adoption and collaboration,” he said.
He commended Edem for his commitment and dedication to his assignment, assuring him of the Government’s support and motivation to accomplish more.
Earlier, Edem had appreciated the Governor for his support on the establishment of the showroom which has attracted a good number of people to partner and benefit from the programmes of the ARISE Agenda.
Edem disclosed that the ARISE branded items are all customized to accommodate all classes of people of the State in various wearable forms.
Highpoint of the event which was graced by members of the State’s Executive Council, the political class, government officials, and the general public, was the official opening of the State’s ARISE Brand Management Office by the Governor.
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