Germany’s footballers will wear Nike jerseys from 2027, the domestic association said Friday, ending a decades-long partnership with Adidas during which the homegrown brand’s three stripes became synonymous with success on the pitch.
The collaboration between Adidas and the German national football team goes all the way back to the 1950s and the team’s first World Cup success.
The Nike “swoosh” will replace the Adidas logo on the German shirt from 2027, under a deal with the German Football Association (DFB)that will run through 2034.
The deal with the US sportswear giant was “by far the best financial offer” on the table, DFB chief executive Holger Blask said in a statement.
Nike also made a “clear commitment to the promotion of amateur sport, as well as the sustainable development of women’s football in Germany”, Blask said.
The timing of the announcement, just months ahead of the start of the Euro 2024 championships in Germany, was wholly “usual”, Blask said.
The kit change will come as a bitter blow to Adidas, which has faced mounting difficulties of late.
“We were informed by the DFB today that the association will have a new supplier from 2027,” the German sportswear group said in a statement.
Germany Football Teams To Swap Adidas For Nike Kit From 2027
